Juve - Colours, Badge and Nicknames

Colours, Badge and Nicknames

Juventus have played in black and white striped shirts, with white shorts, sometimes black shorts since 1903. Originally, they played in pink shirts with a black tie, but only because they had been sent the wrong shirts. The father of one of the players made the earliest shirts, but continual washing faded the colour so much that in 1903 the club sought to replace them.

Juventus asked one of their team members, Englishman John Savage, if he had any contacts in England who could supply new shirts in a color that would better withstand the elements. He had a friend who lived in Nottingham, who being a Notts County supporter, shipped out the black and white striped shirts to Turin. Juve have worn the shirts ever since, considering the colors to be aggressive and powerful.

Juventus Football Club's official emblem has undergone different and small modifications since the 1920s. The last modification of the Old Lady's badge took place before 2004–05 season. At the present time, the emblem of the team is a black-and-white oval shield of a type used by Italian ecclesiastics. It is divided in five vertical stripes: two white stripes and three black stripes, inside which are the following elements; in its upper section, the name of the society superimposed on a white convex section, over golden curvature (gold for honour). The white silhouette of a charging bull is in the lower section of the oval shield, superimposed on a black old French shield; the charging bull is a symbol of the Comune di Torino.

There is also a black silhouette of a mural crown above the black spherical triangle's base. This is a reminiscence to Augusta Tourinorum, the old city of the Roman era which the present capital of Piedmont region is its cultural heiress.

In the past, the convex section of the emblem had a blue color (another symbol of Turin) and, furthermore, its shape was concave. The old French shield and the mural crown, also in the lower section of the emblem, had a considerably greater size with respect to the present. The two Golden Stars for Sport Excellence were located above the convex and concave section of Juventus' emblem. During the 1980s, the club emblem was the silhouette of a zebra, to both sides of the equide's head, the two golden stars and, above this badge, forming an arc, the club's name.

During its history, the club has acquired a number of nicknames, la Vecchia Signora (the Old Lady) being the best example. The "old" part of the nickname is a pun on Juventus which means "youth" in Latin. It was derived from the age of the Juventus star players towards the middle of 1930s. The "lady" part of the nickname is how fans of the club affectionately referred to it before the 1930s. The club is also nicknamed la Fidanzata d'Italia (the Girlfriend of Italy), because over the years it has received a high level of support from Southern Italian immigrant workers (particularly from Naples and Palermo), who arrived in Turin to work for FIAT since the 1930s. Other nicknames include; i bianconeri (the black-and-whites), le zebre (the zebras) in reference to Juventus' colors and i gobbi (the hunchbacks), because "old ladies" usually have hunched backs.