Origins
During the late 1960s and early 1970s, producer/composer Norman Whitfield and lyricist Barrett Strong crafted a string of "psychedelic soul" tracks for the Temptations. By 1970, the Temptations had released psychadecially-influenced hits such as "Runaway Child, Running Wild", "Psychedelic Shack", "Ball of Confusion (That's What the World Is Today)", and the Grammy Award-winning "Cloud Nine". In a 1991 interview, Eddie Kendricks recalled that many of the Temptations' fans were "screaming bloody murder" after the group delved into psychedelia, and demanded a return to their original soul sound.
"Just My Imagination" was the result of one of the few times that Whitfield relented and produced a ballad as a single for the group. Whitfield and Strong wrote the song in 1969, but with the Temptations' psychedelic soul singles consistently keeping them in the US Top 20, Whitfield and Strong decided to shelve the composition and wait for the right time to record it. In late 1970, the Temptations' single "Ungena Za Ulimwengu (Unite the World)", a psychedelic soul song about world peace, failed to reach the Top 30, and Whitfield decided to record and release "Just My Imagination" as the next single. He approached Barrett Strong, and asked him to pull out "that song we were messing around with a year ago...because I'm going to record it today." Except their late 1960s duets with Diana Ross & the Supremes, the Temptations had not released a single that was not based in psychedelia since "Please Return Your Love to Me" from The Temptations Wish It Would Rain in 1968.
Read more about this topic: Just My Imagination (Running Away With Me)
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