Jungfrau Park - Failure of Mystery Park

Failure of Mystery Park

In the winter of 2004, the park and its governmental support came under heavy criticism by the news channel, SRG SSR idée suisse. Owing to failed expectations that projected 500,000 guests per year when in 2005 only 200,000 visited the park, Mystery Park found itself in dire financial straits. Operation of the park was suspended on November 19, 2006.

Critics also attributed the park's failure to other reasons:

  • Some cited von Däniken's biases regarding alien interactions with ancient civilizations. Although these ideas worked well for his book and documentaries, they had less appeal for theme park visitors.
  • Others blamed failures of the park on von Däniken's strong personal involvement. He had an office on site, sold his books at the park, and regularly interacted with park visitors. In the pavilion with the replica of El Castillo at Chichen Itza, a film promoted his assertion that a spaceship had crash-landed in Mexico thousands of years ago, that aliens assisted by the natives took several teenage boys with them into space, and that the aliens returned the boys to Earth 52 years later after having trained them in advanced technology. He asserted it was they who founded Maya civilization. Critics said that the parallels between the attractions and his theories were serious propaganda designed to persuade people of his theories and to sell books. Instead of a fun family amusement park, the attractions were intended represent von Daniken's, not imaginary fantasy and entertainment.

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