July Systems - Company Overview

Company Overview

July Systems provided the first Mobile 2.0 platform of the industry, supporting popular news, media, sports and entertainment businesses. As a result, July Systems won several major global brands as its customers.

Sports

July Systems was one of the pioneers in mobile media industry, providing scores, stats and data on mobile. July Systems started by launching India’s leading cricket portal, Cricketnext.com (a part of Network 18) on mobile. Cricketnext.com offered live, interactive and multi-media services to its fans through July’s platform. They are also rumoured to have designed the iPhone app for ESPNCricinfo.

The Indian Premier League (IPL) partnered with July Systems in 2010 and 2011 and launched IPL mobile internet service, specially designed for the Indian market. For the first time, any cricket fan in India with an internet enabled mobile phone accessed live ball-by-ball video updates, action replays, video score cards and more. For the first two weeks of IPL 3, a million people clicked on the link, resulting in 3.7 million video views and roughly 15,000 hours of video.. This was done with Lalit Modi and had to be stopped immediately after IPL2.

July Systems provides a rich mobile platform that is highly scalable due to its AWS (Amazon Web Services) cloud-based model. This feature is particularly important during sporting events like World Championships where demand rises exponentially during a match and drops off again when teams are no longer playing. July Systems’ MiTM Platform powered over 74 million page views. in a single game during the Cricket World Cup 2011.

Media and Entertainment

July Systems became the technology provider of the white-labeled, end-to-end managed cross-operator service in 2005 which allowed German consumers to try mobile games before buying on the portal Firstfun.tv.

NDTV Convergence has constantly partnered with July Systems to launch its mobile channel ‘NDTV Active’ and Mi SMS. ‘NDTV Active’ enabled NDTV to leverage its extensive programming assets to provide users anytime anywhere access to personalized services, content, and promotions on their mobile phones. Mi SMS, touted as a revolutionary mobile Internet information service was specifically created for the Indian market. Robosoft is the primary provider to NDTV now and they power the iPhone and iPad apps.

July Systems had tied up with Zoom TV (leading entertainment television channel) as its partner to make Zoom TV’s premium Bollywood content accessible on the mobile internet, for millions of fans across regions. Television broadcaster Star India Pvt. Ltd partnered with July Systems in 2011 to convert its website Indya.com into a digital distribution platform beaming all kinds of content, including that from rival broadcasters, and generating revenue largely through subscriptions. Omnicom Media Group MENA and July Systems entered into partnership in 2011 that will enable media owners to create and monetize content on mobile internet platforms.

Retail

In 2012, July Systems launched Retail edition of Mi™ Platform Studio to help retail marketers to create and manage mobile promotions themselves. It is a visual tool that can integrate QR code, coupon codes, bar code scanners, location based services and other retail specific modules for customer acquisition and customer loyalty programs. Recently, July has won DealsandYou, one of India’s leading group buying portal as a retail customer.

Several mobile portals like Network 18’s Moneycontrol.com, The Wall Street Journal’s partner Mint and NASCAR.com were supported by July Systems.

Recent Activities

July Systems participated as an exhibitor and speaker at AdTech New Delhi 2012, one of the largest events for digital marketing in India. July Systems was chosen as one of the ’10 Most Promising Mobile Apps Companies’ in 2012 by Silicon India.