TV Sales
Soon after she began appearing on QVC in 1992, Mangano began spending 120 hours a year on air. She now appears regularly on HSN, and is considered to be HSN's most successful purveyor, with annual sales of more than $150 million. Her hourly sales regularly top $1 million. Mangano has also appeared in shorter commercials and infomercials for her company's products. Of selling on TV, she has said, "You have the unique opportunity to stand in front of millions of people to talk about your product, but it requires a certain kind of sales pitch. It's one thing to sell something in person, but when you're trying to motivate people to get out their credit cards and buy something they can't even touch or try, you really have to move them….People saw how enthusiastic I was about and that my enthusiasm was real. When I got the chance to demonstrate the product myself, they wanted it." Mangano considers HSN to be an ideal platform for selling her inventions because it allows her to walk customers through the features and benefits. An executive at HSN has written, "HSN fans, the media, and viewers alike can't get enough of Joy. shares the passion, excitement and pride of every detail with her viewers."
Read more about this topic: Joy Mangano
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