Logo History
Jotun was named after the Jotuns, a kind of giant featured in Norse mythology, and the Jotunheimen mountain range. The original logo was a hammer that Jotuns had stolen from Thor, the god of thunder. During the 1930s, this was replaced by a giant carrying Thor's hammer over his shoulder, as the hammer was now taken to be a political symbol of communism.
Later, it was decided that the giant looked too much like a troll and was for some time replaced by a reindeer in flight with the Jotunheimen mountains in the background. This logo was in turn replaced by a penguin, which suggested Gleditsch's history of whaling in the Antarctic.
The logo was updated in the 1970s to the current version by drawing a globe around the penguin to emphasize Jotun's global holdings.
Read more about this topic: Jotun (company)
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