La Nova Pizzeria
Mr. Todaro started the famous La Nova pizzeria in North Tonawanda, New York in 1957 with the help of a good friend Sal DiGaetano, moving the business to its present location at 371 West Ferry St. on Buffalo's West Side in 1969. By the 1990s, Joseph Todaro Sr. and his family which include his son, Joseph Jr., his wife Cookie, and their children, Joseph III and Carla have turned La Nova Pizza and Wing Company into the estimated #1 independent pizzeria in North America with annual sales that have been recorded at $25,000,000. The Todaro family often show their humanitarian side by donating large numbers of pizzas, wings and money to charities and other groups, including the American armed forces during the Gulf war. The family has established the annual "Feast of St. Joseph Table" where the Todaro family invite people from all over the Buffalo area to come and celebrate the Italian feast day with a table full of la Nova specialties. The younger Todaro generation, Joseph III and his sister Carla show their young, fun side by handing out over 4,000 bottles of free champagne to La Nova customers over the Christmas and New Years holiday. An early morning fire at La Nova on August 28, 2004 severely damaged the pizzeria, but the business was soon remodeled and opened to the public serving La Nova's famous pizza and chicken wings.
Read more about this topic: Joseph Todaro, Sr.
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