Authenticity
As stated by Addyman, “scientific integrity and credibility are everything,” as well, Gaynor's company, Heritage Projects Ltd.,"has gone to great lengths to ensure the historical accuracy of its work." Therefore all the attractions created and run by the York Archaeological Trust are “...designed to be accurate to the highest academic standards.” However, as “satisfying visitor expectations has been considered paramount at 'Jorvik,'” authenticity is related to the public through the “...latest communication and marketing techniques.” Yet Addyman insists that misleading stereotypes of archaeological methods, processes and practitioners will be avoided in his projects.
Read more about this topic: Jorvik Viking Centre