JoJo (album) - Critical Reception

Critical Reception

The album has received generally mixed reviews from music critics. Entertainment Weekly praised the album, stating, "Apparently, the army of urban producers (Soulshock & Karlin, the Underdogs, Mike City) on JoJo's JoJo know how to build a disc brimming with sizzling hooks too. The prototype this time? Xtina, with her over-the-top melismatic delivery. Too bad, since many of these otherwise engagingly gritty R&B tracks, especially the euphoric 'Happy Song,' out-sass recent material by grown-up divas like Monica, Tamia, and even Mary J. Blige. Though the 13-year-old's vocal calisthenics quickly grow tiresome, with a few more years under her belt JoJo may yet discover her inner soul singer." Slant Magazine gave the album a mixed review, stating, "But while the girl's certainly got pipes, her eponymous debut is as contrived and calculated as the strategic tears in the t-shirt and cap she sports on the album's cover. Even the songs JoJo penned herself can't give the disc the personality it so desperately needs; "Keep On Keepin' On" is a "personal," inspirational tune, but it's high-end sneakers and a duplex that JoJo wants, a sad reminder of how success is measured by today's young people—as dictated by hip-hop trends and MTV's Cribs. Then again, it's not surprising coming from a girl who got her start on Bill Cosby's Kids Say the Darndest Things. It's not the catchy lead single "Leave (Get Out)," produced by Soulshock and Karlin, or even a cover of SWV's early-90s hit "Weak" that keeps JoJo afloat, but—despite lyrics like "I'm on a high/Feel like I'm on medication"—the old-school "City Lights" and the minimalist "The Happy Song," which let JoJo's vocals take center stage. As long as she surrounds herself with smarter people (and stops rhyming words like "breezy" with "heezy," as she does on the album's opening track), the young up-and-comer could very well be the next Teena Marie. But probably not."

Yahoo! Music also gave the album a mixed x review when they reviewed it, commenting, "JoJo is mercilessly multi-tracked a la J.Lo, her voice encoded flatteringly as she too-many-notes her way through a succession of R'n'B beats and hooks that owe everything to studio wizardry and little to simple songwriting. Inevitably, she's "Not That Kinda Girl" and boys "make me happy" but friends are where it's at. In short, she only has as much to say as the Spice Girls' "Wannabe", but does so across 14 largely forgettable tracks of scales and curlicues that make Mariah sound restrained. Discovered, like Charlotte Church, via a series of serendipitous TV appearances, JoJo's talent is less apparent. She's evidently superior to your typical schoolgirl belting out ringtones on the bus - and in Number Two hit "Leave (Get Out)" she has a signature song solid enough to base a career on - but beyond that she has no identity to speak of. Her album wouldn't disgrace the memory of deceased label mate Aaliyah but that's to the credit of Blackground Records rather than JoJo herself. Too young to have experienced life, too polished to have any soul to her sound, thus far she's a prodigy without purpose. Let the mood swings commence!" The interview was ended with the album being rewarded 6 out of 10 stars.