Background
Led by its flagship publication, Ebony, Johnson Publishing is the largest African-American-owned publishing firm in the United States. It also publishes Jet magazine and operates a book division. In addition, Johnson Publishing produces a line of hair care products (Supreme Beauty) and cosmetics (Fashion Fair) marketed for African-American women, and each year it hosts the Ebony Fashion Fair, a traveling fashion show that raises money for scholarships and charities in cities across the US and Canada.
The company's book division features titles such as The New Ebony Cookbook and the more controversial Forced Into Glory: Abraham Lincoln's White Dream.
The company also produced the 1954 film The Secret of Selling the Negro Market, which was designed to encourage advertisers to promote their products and services in the African American media.
In July 2011, it was announced that JPMorgan was to become a partner in the company. CEO Desiree Rogers stated that they hold a 'minority stake' and presence on the board.
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