Challenge and Response (1900-1960)
Johnson Brothers continued its growth in the tableware industry throughout the first half of the 20th century. After 1918 the popular "Dawn" range of coloured bodies was launched and Johnson Brothers began exporting its tableware throughout the British Empire. During the 1930s the original factory in Charles Street closed and new technology was introduced with the development of modern systems of firing using electricity rather than coal. This in turn led to a better quality product, lower prices and better conditions for the workforce. However, World War II nearly halted production and shipments to the US became sporadic. The post-war period saw a major overhaul of equipment and facilities. Various plants in Britain, Canada and Australia were purchased for decorating, glazing and firing of pieces. Johnson Brothers gained Royal Warrants from Queen Elizabeth II and the Queen Mother. During the 1950s award-winning designs, like "Old Britain Castles" and "Historic America", became very popular and the company was twice awarded the Queen's Award to Industry for their contributions to the British economy.
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