Johnny Devlin - Prestige

Prestige

Phil Warren, a part-time drummer, began working at Begg's Music Store in 1955, and later formed Prestige Records, primarily to distribute overseas releases from independent labels. Dunningham pressured Warren into recording Devlin, so they came to an agreement and selected a poor-selling Presley release, "Lawdy Miss Clawdy" for the debut single. It was recorded at the Jive Centre one Sunday afternoon in May 1958, using the Dixielanders as the backing group, and given the primitive circumstances of the session and surroundings, the quality was awful, but "Lawdy Miss Clawdy" launched Johnny Devlin as New Zealand's first superstar when it was released in June 1958 on the Prestige label. Recorded at the same session was the flipside, "When My Blue Moon Turns To Gold Again". A romping sax break replaces the guitar on Elvis's version.

Although the single got very little airplay, the broadcast panel thought it was not of sufficient quality, it was snapped up by Auckland's teens in an unprecedented frenzy. Once sales had topped the 2000 mark, the radio stations could no longer ignore it, and within a few weeks the disc was at the top of the Lever Hit Parade. By now the Dixielanders were out of the picture and Johnny was working with the Bob Paris Combo as his back-up band.

Devlin was now in great demand and by August, his record sales had passed the 10,000 mark. Time to record more records. With this he entered Bruce Barton's Wellesley Street studio for his second recording session. Between August and October Devlin recorded a dozen tracks, to be released as Phil Warren saw fit. The Bob Paris Combo were used as backing on all of these tracks. Warren was receiving little-known records from American artists for distribution by his record company, but selected a few to give to Devlin to record.

His second single was a cover of both sides of a Jimmy Lloyd record, "I Got A Rocket In My Pocket"/"You're Gone Baby". An excellent recording, it unfortunately received little airplay and sold only moderately well, but within a fortnight Devlin's third single appeared. "Slipping Around"/"Straight Skirt" sold a lot better and without the Presley influence, it demonstrated that New Zealand could produce credible rock'n'roll.

By November 1958, his three singles had sold 50,000 copies. Between November 1958 and May 1959, Prestige released eight further singles, plus three EP's and an album, amassing total sales in excess of 200,000.

Graham Dent was an employee of the Kerridge Organisation which operated a string of theatres and cinemas throughout the country. Dent had been responsible for making the Rock Around the Clock movie successful in the cinemas. He was promoted to manage a new cinema in the Auckland suburb of Point Chevalier. On Sunday afternoons he ran concerts for the local youth club and talent quests. Recognising Devlin's potential, he organised a concert there. With its success he approached his boss, Robert Kerridge, about the possibility of using their theatre chain to promote a national tour. After some initial doubt, his boss agreed to a two-week tour with extensions if successful.

Dave Dunningham left the management to Phil Warren, so Phil and Graham put together a schedule. Bob Paris and his band weren't keen on going on the road, so a new backing band had to be put together. Dent asked multi-instrumentalist Claude Papesch if he could put a band together. Claude was a sixteen-year-old blind musician, who was a regular at the Point Chevalier youth club. Papesch recruited guitarist Peter Bazely, bassist Keith Graham and drummer Tony Hopkins. Together they became the Devils, one of New Zealand's first truly rock'n'roll bands.

The tour kicked of at Wellington on 21 November 1958. Over the next two weeks he performed for close to 20,000 ecstatic fans in Wellington, Palmerston North, Masterton, Napier, Gisbourne and Tauranga. The press raved and chaos broke out at every performance. The shows exceeded everyone's expectations, with New Zealand having never seen anything remotely like it.

Back in Auckland, another two-week tour was being organised, but before setting out, Devlin was rushed back into the studio, where in one night he recorded sixteen more tracks. In late November his fourth single, recorded earlier in the year, was released. It was "6.5 Hand Jive"/"Play Rough". In December, five more records were released, three singles and two EP's. The singles were "Wild One"/"The Watch", "Crazy Baby Crazy"/"My True Love", and "Bony Moronie"/"Leroy". The first EP was a freebie called "Hit Tunes" put out by Coca-Cola, who had been part sponsoring his tour. It contained the tracks "Cast Iron Arm", "Nervous", "Say Yeah", "Matador Baby", "Believe Me" and "Rave On". The other EP was called "How Would Ya Be?" and contained "Straight Skirt", "How Would Ya Be", "Slipping Around" and "I'm Grateful".

Devlin set off on the second leg of his tour and the media followed him wherever he went. He was constantly making headlines. After his shows he was mobbed by screaming girls and on one occasion lost sleeves from his shirt. This was big news with headlines claiming "Girls fight over singer's shirt" and from then on a piece of his shirt was every girl's aim.

By the end of 1958, Devlin had conquered the North Island, but was still relatively unknown in the South Island. A tour down there was going to be a challenge as there was a local lad in Christchurch who was also attracting attention. He was Max Merritt & the Meteors. His fans were fiercely loyal and the bookings for the Christchurch show were light. Dent was going to cancel the show, but came up with an idea. He invited MP and Cabinet Minister Mabel Howard to a champagne party followed by the Devlin show, and after the pair would be driven off to meet up with Max Merritt. A pink convertible was used and of course the press were there, along with the usual mob of screaming fans. A stroke of genius and from there on the South Island was bedlam.

By February 1959, Johnny Devlin's record sales had reached astronomical proportions. A new single was released, "20 Flight Rock"/"Move It" and another EP called "Johnny Sings Ballads". Its tracks were "Love Me", "I'm Counting On You", "Susie Darling" and "When My Mother Prayed For Me". Devlin's original recording of "Lawdy Miss Clawdy" had sold steadily since its mid-1958 release. With sales in excess of 30,000 and orders for another 10,000 after his South Island tour, it was decided to re-record the song under better conditions. The new version was released in February 1959 and well and truly out sold the original version, two to one, with combined sales exceeding 100,000. "Susie Darling" was placed on the flipside of the new version.

In the next two months, two more singles and another EP were released. The first was "Nervous Wreck"/"Queen Of The Hop" and the second a tribute to his backing band "Rock With The Devils" backed with "Devil's Rock", an instrumental by the Devils. The EP was just called "Johnny Devlin" and contained "High Heeled Shoes", "Hard To Get", "Big Green Car" and "Your Cheatin' Heart".

In March 1959, Devlin left on what was to be his final tour of the country. He took in the smaller centres that hadn't experienced the Devlin hysteria and madness. It was same old story wherever he went, but inside the show, things were starting to fall apart. There was internal bickering, and being mobbed and screamed at was no longer a novelty. The whole touring thing was becoming a bore. The only remaining highlight came when in Wellington, he met the touring evangelist Billy Graham and the Prime Minister Walter Nash. A picture of the three of them appeared in the following day's newspaper. A week later, having had enough of the goings-on, Robert Kerridge pulled the plug on the tour.

With his career in temporary limbo, Devlin returned home to Wanganui to celebrate his 21st birthday. Meanwhile, Phil Warren received a phone call from Sydney-based American promoter, Lee Gordon, who was in the process of organising an Australasian tour for The Everly Brothers. He wanted to know if Phil could handle the New Zealand leg. Phil agreed on the condition that Devlin be placed on the bill for the Australian concerts. They agreed and with no fuss, fanfare or farewell concert, Johnny Devlin and the Devils slipped out of New Zealand in the last week of May 1959. Although he was moderately successful in Australia, his reign as a social phenomenon was over. It had lasted a mere twelve months.

Another EP, also called "Johnny Devlin" was released, containing "Flat 13", "Queen of the Hop", "I Was Robbed" and "Patty". The last two Prestige singles also came out. They were "White Lightning"/"Doreen" and "I Was The One"/"Pointed Toe Shoes". Prestige also released an album called Johnny in 1959.