Sponsorship
From 1994 until 2004 the stadium was known as the Alfred McAlpine Stadium. Alfred McAlpine had been the main construction contractor and its name was part of the payment contract for ten years. The company elected not to renew its sponsorship which was taken up by Galpharm Healthcare, leading to the new name. Individual stands are sponsored by local businesses. On 19 July 2012, it was announced that the brewery firm, Heineken had bought the sponsorship rights for the stadium, and as such the stadium was renamed as The John Smith's Stadium on 1 August as part of a 5-year deal.
Read more about this topic: John Smith's Stadium