Visual Identity
The graphic identity, which has at its core the distinctive diagonal motif, was created in 1990 by John Lloyd and Jim Northover of the British design consultancy, Lloyd Northover. In 2000, it was given a minor refresh by London design consultancy Pentagram.
Read more about this topic: John Lewis (department Store)
Famous quotes containing the words visual and/or identity:
“Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it. No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.”
—John Berger (b. 1926)
“Whether outside work is done by choice or not, whether women seek their identity through work, whether women are searching for pleasure or survival through work, the integration of motherhood and the world of work is a source of ambivalence, struggle, and conflict for the great majority of women.”
—Sara Lawrence Lightfoot (20th century)