Visual Identity
The graphic identity, which has at its core the distinctive diagonal motif, was created in 1990 by John Lloyd and Jim Northover of the British design consultancy, Lloyd Northover. In 2000, it was given a minor refresh by London design consultancy Pentagram.
Read more about this topic: John Lewis (department Store)
Famous quotes containing the words visual and/or identity:
“Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it. No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.”
—John Berger (b. 1926)
“All that remains is the mad desire for present identity through a woman.”
—Max Frisch (1911–1991)