John Kerry Presidential Campaign, 2004 - Campaign Slogans

Campaign Slogans

Kerry's campaign used many slogans to describe his run for the presidency:

  • "A stronger America begins at home."
  • "A safer, stronger, more secure America."
  • "The real deal" — often printed on circular campaign gear as shown on the right
  • "The courage to do what's right for America"
  • "Together, we can build a stronger America"
  • "A lifetime of service and strength"
  • "Let America be America again" — the title of a poem by Langston Hughes
  • "A new team, for a new America"
  • "Stronger at home, respected in the world"
  • "America deserves better"
  • "Let us make one America" — from Edwards' former presidential campaign
  • "Hope is on the way!" — chanted by Edwards and his supporters during his speech at the 2004 Democratic National Convention
  • "Help is on the way!" — chanted by Kerry and his supporters during his speech as the 2004 Democratic National Convention

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Famous quotes containing the words campaign and/or slogans:

    “The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
    —John Jay Chapman (1862–1933)

    “The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
    —Walter Benjamin (1892–1940)