John Kerry Presidential Campaign, 2004 - Campaign Slogans

Campaign Slogans

Kerry's campaign used many slogans to describe his run for the presidency:

• "A stronger America begins at home."
• "A safer, stronger, more secure America."
• "The real deal" — often printed on circular campaign gear as shown on the right
• "The courage to do what's right for America"
• "Together, we can build a stronger America"
• "A lifetime of service and strength"
• "Let America be America again" — the title of a poem by Langston Hughes
• "A new team, for a new America"
• "Stronger at home, respected in the world"
• "America deserves better"
• "Let us make one America" — from Edwards' former presidential campaign
• "Hope is on the way!" — chanted by Edwards and his supporters during his speech at the 2004 Democratic National Convention
• "Help is on the way!" — chanted by Kerry and his supporters during his speech as the 2004 Democratic National Convention