Joey Mead - Career

Career

She was a video jockey for Channel International in Hong Kong from 1996 to 2000. With over 30 Philippine magazine covers, she has done numerous TV commercials,Ad campaigns & magazine covers in Singapore, Malaysia,Thailand, Japan & Indonesia. She has lived & worked in New York as a Ford model & is currently with Ford Los Angeles & San Francisco.

Joey Mead King was the first Philippine model to lead in a Head & shoulders shampoo commercial,and a Lexus car commercial both aired in the United States and Canada.

In 2008, a photo of Mead wearing the Philippine flag as a body suit in a magazine cover caused an uproar in local media. In defense, Mead said:

Yes, I wore a representation of the Philippine flag on a magazine cover. This image for me is something that is inspiring, the same way sports brands have produced their Philippine flag-inspired track sports jackets and limited edition shoes. It is the same logic why people put Philippine flag or map tattoos on their bodies...

When you’ve done as many magazine covers as I have, you’d want to do something that meant more to you — this means a lot to me, it represents my work, and I’m not embarrassed about the female form. I wanted to make a statement. I wanted to be part of something that breaks the “rules” and provoke people to think and feel...

Of her work, Mead has said, "I’m a proud female Filipina, and I want women to feel the same way."

It was announced that she will be the model mentor & co-judge in the first cycle of the show Asia's Next Top Model.

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