The 1960s
Siegel worked at a range of jobs throughout the 1960s, often concentrating on the civil rights movement. In the late '60s, before moving to New York, he worked as an advertising agency copywriter and producer. While working in advertising for Carson/Roberts Advertising, he invented and named ice cream flavors for Baskin-Robbins. These flavors were: German Chocolate Cake; Peaches & Cream; Pralines & Cream; Blueberry Cheesecake; Strawberry Cheesecake; Green Cheesecake; Red, White and Blueberry; and Chilly Burgers.
He began working in radio as a disc jockey and newscaster, while continuing to freelance in advertising. Through his freelance work, he was offered the book review position with the Los Angeles Times.
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