Fox River Execution
In 2001, Ritchie started Fox River Execution (FREX), an agency broker and dealer that provides algorithmic trading technology and execution solutions. FREX’s algorithms were set apart from other trading technologies by computerizing human intuition. Institutional Investor reported in 2007 that Fox River is “ a relative unknown that turns in a stunning performance, placing first among NYSE brokerages,” and said of the systems that Fox River builds, “they are programmed to recognize multiple patterns that become part of the human trader’s intuition, along with how they work with or against one another in a multitude of situations.” In July 2010, Fox River Execution was acquired by Sungard and now operates as one of its subsidiaries.
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