Merchandise
Authentic 1960s associated media for Joe 90 included a Century 21 Toys range comprising friction-drive and battery-operated versions of Professor McClaine's Jet Air Car and Sam Loover's futuristic saloon. Also available were Joe's WIN briefcase (complete with replica gadgets and pistol) and his WIN badge reading "Most Special Agent". Joe 90 was also allotted its own weekly comic, Joe 90 Top Secret, which ran for 34 issues (and included strips based on TV series The Champions and Land of the Giants). In September 1969, it merged with the established Anderson tie-in TV21 (previously titled TV Century 21), which then came to be known as TV21 and Joe 90. After a further 36 issues, Joe 90 strips were dropped from the comic and the new title dropped in favour of the original TV21.
The 1990s were marked by a considerable interest in old TV series from the 1960s and 70s — Joe 90 was one of those that was among the repeats and was also the subject of a strip series in the Funday Times section of The Sunday Times. Strips from Joe 90 Top Secret were reprinted in a new publication, Joe 90, which was launched to tie in with the 1994 BBC re-runs but which also, after just seven issues, merged into a related comic, on this occasion Fleetway's Thunderbirds. Other Joe 90 print media include 1968 and 1969 Joe 90 annuals from Century 21 Publishing and two short paperback novels, Joe 90 and the Raiders (by Tod Sullivan) and Joe 90 in Revenge (by Howard Elson), published by May Fair Books.
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