Joan Collins - TV Adverts

TV Adverts

Beginning in the early 1950s, Collins appeared as a teenager in a Gas Board Commercial; in the early '70s, Collins appeared in television and magazine advertisements for British Airways, in which she was referred to as their "Most Frequent Flyer of First Class", a title she has maintained, having promoted the airline for more than three decades. In 1978, she appeared alongside Leonard Rossiter in a series of Cinzano TV commercials in which the drink was spilled down her character's dress. This was named as one of the Top 100 British Adverts in a Channel 4 poll. In the mid-1980s, Collins appeared in print advertisements for Canada Dry Ginger Ale and Sanyo and was the face of Revlon's Scoundrel perfume. In 1988 she appeared in three TV commercials for the Bristol & West Building Society written and directed by Stephen Ward, who went on to write the film Backbeat. In 1991, Collins appeared in a television commercial for British Gas In 1992 she appeared in internationally broadcast television commercials for Marca Bravaria beer while also acting as the face of the perfume Spectacular. Also around this time, she starred in an advert for the Rover Metro. Since 2000 she has appeared in TV ads for UK retailer Marks & Spencer, Olympus cameras, Old Navy and Marriott hotels. In 2007 Collins fronted two high-profile advertising campaigns. The first was as the face of skincare company Cellex-C's Ageless 15 Skin Serum. The second was as the face of the Royal Mail's Christmas campaign. In 2008, Collins took part in an online and print advertising campaign for the Dorchester Hotel in London and a Christmas television commercial, once again, for Marks & Spencer. In 2010, Collins was named the face of Alexis Bittar Jewelry for Spring Fashion Week. In 2012 she appeared in an advert for Snickers chocolate bar alongside Stephanie Beacham.