Radio Jingles
Most often the term Radio Jingles can be used to collectively describe all elements of radio station branding or identification. Accurately the term in the context of radio used to describe only those station branding elements which are musical, or sung. Sung jingles are the most common form of radio station branding otherwise known as imaging. A radio jingle therefore is created in a studio by session singers and includes a musical representation of the radio station name and frequency. Radio stations will sub contract to specialist radio jingle producers who will create the musical sound and melody along with the recording the session singers. The elements will be dispatched to the radio station in various time variations to be edited by local radio producers before being broadcast in between songs or into and out of commercial breaks.
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