Jim Trenton - Luvchat

Luvchat

In 2009, Trenton hosted an interactive internet TV show called LuvChat. It began in February 2009, and was intended to be a web-based, censorship-free version of Loveline. Trenton hosted the show from his beachfront home in Newport Beach, California. Its primary sponsor was the so-called "male-enhancement" product ExtenZe. The show was able to take multiple calls from viewers via telephone, Skype, or webcam. It aired every weeknight from 7pm to 9pm.

With minimal marketing behind it, Luvchat did not initially attract a large audience. Frustrated with the performance of the show, Trenton retooled its format in June 2009, changing it to a showcase of popular YouTube talent. The show featured interviews with VenetianPrincess, Shane Dawson, Jared from Friday Night Cranks, and many other top-ranked YouTube performers. This substantially increased the size of the Luvchat audience, though it also skewed much younger. The original show's audience typically ranged between 18 and 45 years old. The newer version of the show mainly attracted minors, with some as young as 10 years old. Trenton received some criticism for continuing to advertise ExtenZe on the program. Luvchat hit its peak viewership on July 7, 2009, when over 10,000 viewers watched the program.

Luvchat also featured "LuvChat 24/7" over the summer of 2009, where Trenton never turned off the camera, and the viewers would constantly interact with him.

The show largely lost its footing in August 2009, when its technical crew quit at the start of a show due to a dispute with Trenton. Luvchat completely ceased to exist in November 2009.

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