Hicks Sports Marketing Group
The Dallas Stars had a mediocre start to the 2007–2008 NHL season, initially going 7–7–3. On November 13, 2007, after a meltdown by the team in Los Angeles (losing 6–5 in OT after leading 4–0 with 7 minutes remaining in the game, Lites dismissed General Manager Doug Armstrong, and replaced them with the tandem of Brett Hull and Les Jackson.
The next day, team owner and chairman Tom Hicks reassigned Lites to head Hicks Sports Marketing Group. Lites oversees the sponsorship and marketing of the Dallas Stars and did so for Texas Rangers, Liverpool Football Club and Mesquite Championship Rodeo until they were sold.
Read more about this topic: Jim Lites
Famous quotes containing the words hicks, sports and/or group:
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