Jim Covert - Life After Football

Life After Football

Covert is married to Penny Covert; they have three children, Casey, Scott and Jessica Covert.

His career after retiring from the NFL has been focused on healthcare sales, marketing and acquisition initiatives.

Covert's healthcare career began at Baxter International in their Physical Therapy Division, where he served as Director of Sales and Development. In November 1992, Baxter spun out the alternate site business called Caremark into an independent publicly traded company, and Covert served as Vice President of Development for Caremark Physical Therapy from 1992–1995. Covert expanded Caremark’s Physical Therapy presence from 50 to 127 sites in 14 states increasing revenue to more than $120 million.

Caremark Physical Therapy was acquired by HealthSouth Corporation in 1995. Covert was Senior Vice President of Development for Horizon/CMS Healthcare Corporation from 1995–1998. In that position, he was responsible for the merger and acquisition effort as well as all sales and marketing related initiatives. Covert led the growth effort for the Physical Therapy Division as they rapidly grew from 20 to more than 200 sites in a 16-month time frame. Horizon/CMS was ultimately sold to HealthSouth in February 1997.

In 2000, Covert started Keystone Strategies, LLC, a healthcare consulting group focused on assisting emerging healthcare companies with their sales and marketing strategies. In June 2004, Covert joined the turnaround team at HealthSouth Corporation at its corporate headquarters in Birmingham, Alabama. As Senior Vice President of Sales, Marketing, and Development, Covert had responsibility for all sales, marketing, public relations, sports sponsorship, sports medicine, and acquisition initiatives for the outpatient therapy division. HealthSouth’s Outpatient Division was acquired by Select Medical Corporation in April 2007.

In May 2007, Covert was named President and Chief Executive Officer of The Institute for Transfusion Medicine, one of the nation’s foremost non-profit organizations specializing in transfusion medicine and related services, and the leader in transfusion medicine in both the Pittsburgh and Chicagoland regions. Its two blood centers, Central Blood Bank in Pittsburgh and LifeSource in Chicagoland, provide nearly a million units of lifesaving blood products annually. ITxM Diagnostics is a leading source of therapeutic and coagulation reference testing services while ITxM Clinical Services focuses on the pre-transfusion testing and delivery of vital blood products to patients.

In 2012, Covert was among the nominees for the 2013 class of the Pro Football Hall of Fame.