Jewish Book Month is an important annual event in both the American Jewish community and the publishing world. It is sponsored by the Jewish Book Council. It is held annually in November, to come shortly before the Chanukah gift-giving season. Book fairs are held in most major cities with Jewish communities, albeit not in New York, and feature lectures by visiting authors.
Jewish communities sponsor the fairs to promote Jewish culture. For the industry, they are a major marketing tool. According to Publisher’s Weekly book fairs generate over $3 million in annual revenue. For many years the Jewish Book Council held its annual meeting simultaneously with Book Expo America, enabling Jewish book fair planners to look over the forthcoming books and meet the authors. In 2004 this system was replaced by an annual meeting of the Jewish Book Network coordinated by the Jewish Book Council.
Since 1994, the Council has been run by Carolyn Starman Hessel who is credited with growing Jewish Book Month and the associated book tours into one of the most important marketing events in American publishing, and a cultural center of American Jewish life. Hessel is credited with a knack for picking hot new novelists, she is said to have launched the careers of Nathan Englander, Myla Goldberg, Nicole Krauss and Jonathan Safran Foer by selecting them and sending them on tours of the Jewish book fairs.
The annual meeting is, effectively, an annual author’s audition. The New York Times calls it, “a bizarre rite of passage: the Jewish book tour casting call.” Jeffrey Goldberg characterized the audition as an experience “somewhere between JDate and a camel auction.” Authors of books that range from serious works of religious history to comic novels stand and speak for precisely 2 minutes to an audience of over one hundred organizers of Jewish book fairs and lecture series. Getting signed to a tour of these venues is said to have the power not merely to launch a Jewish-themed book, but to lift titles from Jewish to general success.
Famous quotes containing the words jewish book, jewish, book and/or month:
“It is most important that we should keep in this country a certain leisured class.... I am of the opinion of the ancient Jewish book which says “there is no wisdom without leisure.””
—William Butler Yeats (1865–1939)
“It gives me the greatest pleasure to say, as I do from the bottom of my heart, that never in the history of the country, in any crisis and under any conditions, have our Jewish fellow citizens failed to live up to the highest standards of citizenship and patriotism.”
—William Howard Taft (1857–1930)
“The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in their turn speak of things. Without an eye to read them, a book contains signs that produce no concepts; therefore it is dumb.”
—Umberto Eco (b. 1932)
“It would astonish if not amuse, the older citizens of your County who twelve years ago knew me a stranger, friendless, uneducated, penniless boy, working on a flat boat—at ten dollars per month to learn that I have been put down here as the candidate of pride, wealth, and aristocratic family distinction.”
—Abraham Lincoln (1809–1865)