Jewel (supermarket) - Past Ventures

Past Ventures

Over the years, Jewel has tried other concepts and ideas. It is credited with selling the first generic brand product line in 1977. The packaging had no name or pictures — just a list of contents, UPC, and required nutritional information on a white package with a pseudo-army-surplus, olive-green stripe. The generic line was given the brand "Econo Buy" in the early 1990s.

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