Managing The Rise of West Coast Rap
In the 1980s, Heller began managing acts on the nascent Los Angeles hip hop scene, many of whom recorded for Macola Records in Hollywood. He managed both C.I.A., which Ice Cube was a member of, and the World Class Wreckin' Cru, which included Dr. Dre and DJ Yella. On March 3, 1987, he met the Compton, California rapper Eazy-E and became general manager of Eazy's label, Ruthless Records.
Heller managed N.W.A.. Under the direction of Heller and Eazy, Ruthless Records had six platinum releases in three years: Supersonic (J. J. Fad), Eazy-Duz-It (Eazy-E), Straight Outta Compton (N.W.A), No One Can Do It Better (The D.O.C.), Michel'le's self-titled debut, and Efil4zaggin (N.W.A.).
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