Perfumes
Jean Paul Gaultier licenses a line of perfumes in collaboration with Puig company. The first fragrance, Classique, a women's floral-oriental, was introduced in 1993, followed by Le Mâle for men two years later. Both were highly successful, and Le Mâle is now the number-one men's fragrance in the European Union based on sales; it also holds a strong market position in Australia and the United States.
The third fragrance, the women's fragrance Fragile, was introduced in 2000; however, it is now in limited distribution due to poor sales. In 2005, the unisex "fragrance for humanity" Gaultier² (pronounced Gaultier to the power of two) was launched (except in Canada, where it was launched in January 2006, and the United States, where it was launched in August 2006). Most recently, a men's fragrance, Fleur du Mâle was launched in April 2007. Shortly thereafter, the "Eau de Cologne Fleur du Mâle" was released demonstrating a lighter version of the Fleur du Mâle. The newest in the Gaultier family of fragrances is ladies fragrance "Ma Dame".
The 6 July 2011 the new men's fragrance, Kokorico, has been launched at the La Gaîté Lyrique, just after the Haute Couture F/w 2011-2012 fashion show
All Jean Paul Gaultier perfumes are produced under a long-term license by Paris-based Beauté Prestige International.
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Famous quotes containing the word perfumes:
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