Jayne Mansfield in Popular Culture - Publicity Stunts

Publicity Stunts

Mansfield's publicity antics are another recurring theme in popular culture. On the season 32 episode of Saturday Night Live hosted by Alec Baldwin (with musical guest Christina Aguilera), one of the commercial bumpers has Alec Baldwin PhotoShopped into the famous picture of Sophia Loren staring at Mansfield's chest at Romanoff's in Beverly Hills. It was a direct reference to publicity stunt of Mansfield in April 1957 intended to deflect attention from Loren during a dinner party in the Italian star's honor. Photographs of the encounter were published around the world. The most famous image showed Loren raising a contemptuous eyebrow at the American actress who, sitting between Loren and her dinner companion, Clifton Webb, had leaned over the table, allowing her breasts to spill over her low neckline and exposing one nipple. The photo of Sophia Loren sitting next to Jayne Mansfield and regarding her cleavage inspired other photographers too. In 1993, Daniela Federici created an homage with Anna Nicole Smith as Mansfield and New York City DJ Sky Nellor as Loren for a Guess Jeans campaign. Later, Mark Seliger took a picture named Heidi Klum at Romanoff's with Heidi Klum in a reproduction of the restaurant set. The meeting between Mansfield and Anton LaVey, the founder and high priest of the Church of Satan, was a much publicized and oft quoted event of her life, as well as the history of the Church.

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Famous quotes containing the word publicity:

    Publicity is the life of this culture—in so far as without publicity capitalism could not survive—and at the same time publicity is its dream.
    John Berger (b. 1926)