Jay Firestone - Alliance Years

Alliance Years

Firestone found himself disenchanted with the profession of accounting, and left the firm in 1985 to help found Alliance Communications with four of Canada's top producers. Firestone began as chief financial officer, but rose quickly, gaining a reputation as a talented dealmaker and creative businessman. In addition to his role as CFO, Firestone set up a tax-shelter lucrative financing arm. He rose to the position of Vice-Chairman, and was the principal dealmaker for the company, overseeing its worldwide operations.

However, Firestone and Lantos (both known to be short-fused) had a serious and publicized falling out over the direction of the company, which lead to Firestone's abrupt departure in 1995 and "stunned the Canadian film and television industry." Firestone cashed in his company interests, leaving with film and television credits such as ReBoot, for which he received a Gemini Award for "Best Animation Series."

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