Japanese Beer in The Media
Naturally, beer features heavily in any Japanese manga or anime series where adults drink alcohol. Often, though, to avoid copyright issues the artists either leave the labels off the bottles or alter the name slightly (such as "Krin" instead of "Kirin", or "Soporo" instead of "Sapporo"). Examples of this usage are too numerous to list.
- Moyashimon is a manga that illustrates the production methods of a wide variety of Japanese sakes, including nihonshu and awamori. The entire volume 8 of the manga is dedicated to Japanese local beers. The last few pages of the volume list various microbrew beers, including Preston Ale, Coedo and Nagisa Beer.
- Preston Ale is produced by Joyful Honda Co., which is a corporate umbrella that owns brands in a wide variety of industries like furniture and pet supplies. One such brand is Preston Cafe, which has its own line of house beers, branded as "Preston Ale", and brewed in Utsunomiya. Preston Cafe has a "Moyashimon" line of beers, with the manga characters on the label. In December, 2010, there was the Moyashimon Presents Preston Ale End of Year Party event at the UDX Building in Akihabara, Tokyo, which included artist signings and servings of Preston Ale. Copies of the manga and manga-related toys were also on sale.
- Yebisu Beer is featured in the Manga and Anime series Neon Genesis Evangelion. It is enjoyed exclusively by the character Misato Katsuragi.
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Famous quotes containing the words japanese, beer and/or media:
“The Japanese have perfected good manners and made them indistinguishable from rudeness.”
—Paul Theroux (b. 1941)
“Gin for executions, beer for birthdays, wine for weddings.”
—P. J. Wolfson, John L. Balderston (1899–1954)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)