Single Letters As Abbreviations
Many single letters of the Latin alphabet have names that resemble the pronunciations of Japanese words or characters. Japanese people use them in contexts such as advertising to catch the reader's attention. Other uses of letters include abbreviations of spellings of words. Here are some examples:
- E: 良い (ii; the word for "good" in Japanese). The letter appears in the name of the company e-homes.
- J: The first letter of "Japan" as in J.League, J-Phone.
- Q: The kanji 九 ("nine") have the reading kyū. Japanese "Dial Q2" premium-rate telephone numbers start with 0990.
- S, M: used for sadism and masochism respectively, often referring to mild personality traits rather than sexual fetishes. "SM" is also used for sadomasochism, instead of "S&M" used in English, in a more sexual context.
- W: The English word "double." Japanese people sometimes pronounce the letter "double." For example, ”Wデート” (W deeto) means "double date(s)"; "WW Burger" from Freshness Burger has double beef and double cheese.
Read more about this topic: Japanese Abbreviated And Contracted Words
Famous quotes containing the words single and/or letters:
“Think of admitting the details of a single case of the criminal court into our thoughts, to stalk profanely through their very sanctum sanctorum for an hour, ay, for many hours! to make a very barroom of the mind’s inmost apartment, as if for so long the dust of the street had occupied us,—the very street itself, with all its travel, its bustle, and filth, had passed through our thoughts’ shrine! Would it not be an intellectual and moral suicide?”
—Henry David Thoreau (1817–1862)
“American thinking, when it concerns itself with beautiful letters as when it concerns itself with religious dogma or political theory, is extraordinarily timid and superficial ... [I]t evades the genuinely serious problems of art and life as if they were stringently taboo ... [T]he outward virtues it undoubtedly shows are always the virtues, not of profundity, not of courage, not of originality, but merely those of an emasculated and often very trashy dilettantism.”
—H.L. (Henry Lewis)