Jann Haworth - Life & Work - The 1960s - Sgt. Pepper's Lonely Hearts Club Band

Sgt. Pepper's Lonely Hearts Club Band

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Gallery owner Robert Fraser suggested to The Beatles that they commission Blake and Haworth to design the cover for Sgt. Pepper's Lonely Hearts Club Band. The original concept was to have The Beatles dressed in their new "Northern brass band" uniforms appearing at an official ceremony in a park. For the great crowd gathered at this imaginary event, John Lennon, Paul McCartney, and George Harrison, as well as Haworth, Blake, and Fraser all submitted a list of characters they wanted to see in attendance. Blake and Haworth then pasted life-size, black-and-white photographs of all the approved characters onto hardboard, which Haworth subsequently hand-tinted. Haworth also added several cloth dummies to the assembly, including one of her "Old Lady" figures and a Shirley Temple doll who wears a "Welcome The Rolling Stones" sweater. Inspired by the municipal flower-clock in Hammersmith, West London, Haworth came up with the idea of writing out the name of the band in civic flower-bed lettering as well.

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