Josephine The Plumber Fame
By the mid-1960s, Withers gained fame again as "Josephine the Plumber," a character in a long-running and popular series of television commercials for Comet cleanser, and the veteran TV-ad pitchwoman's beloved character lasted into the 1970s, and even further in the '80s when her niece, JoAnn or Jo, would show her customers a picture of her Aunt Josephine. During this time, Withers also continued to do voice-over work and occasional guest-starring appearances on television shows. A December 15, 2008, Advertising Age article about Flo, the Progressive Insurance TV commercial character played by Stephanie Courtney, said that Flo, "... is a weirdly sincere, post-modern Josephine the Plumber who just really wants to help. She has: The brand is flourishing."
Read more about this topic: Jane Withers
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“To want fame is to prefer dying scorned than forgotten.”
—E.M. Cioran (b. 1911)