Discovery Communications
At TLC Bennett transformed the channel's ratings and revenue performance. She introduced a new editorial direction under the slogan “Life Unscripted” which included reality-drama and interior design shows, some of them based on popular British formats. The audience success of shows like Trading Spaces, and Junkyard Wars exemplified a shift in programming towards more mass-appeal shows. By 2001 TLC had the youngest adult audience profile amongst US cable channels with a median age of 40 and a 15% year on year growth in audience among the 18-34 year old age group. It was also the strongest performing network for women in daytime.
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“It was one of those evenings when men feel that truth, goodness and beauty are one. In the morning, when they commit their discovery to paper, when others read it written there, it looks wholly ridiculous.”
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