Discovery Communications
At TLC Bennett transformed the channel's ratings and revenue performance. She introduced a new editorial direction under the slogan “Life Unscripted” which included reality-drama and interior design shows, some of them based on popular British formats. The audience success of shows like Trading Spaces, and Junkyard Wars exemplified a shift in programming towards more mass-appeal shows. By 2001 TLC had the youngest adult audience profile amongst US cable channels with a median age of 40 and a 15% year on year growth in audience among the 18-34 year old age group. It was also the strongest performing network for women in daytime.
Read more about this topic: Jana Bennett
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