Globalization and Culture
Nederveen Pieterse’s first major work on culture and representation is the 1992 study White on Black: Images of Africa and Blacks in Western Popular Culture. This interest is developed further in a volume co-edited with Bhikhu Parekh, The Decolonization of Imagination (1997). Particularly well known is Nederveen Pieterse’s work on hybridity. The often cited article on ‘Globalization as Hybridization’ appears in his volume Globalization and Culture: Global Mélange (2003). A second edition appears in 2009. A sequel study is Ethnicities and Global Multiculture: Pants for an Octopus (2007) with probing treatments of ethnicity, social capital, multiculturalism, Islam and cosmopolitanism.
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“Nobody seriously questions the principle that it is the function of mass culture to maintain public morale, and certainly nobody in the mass audience objects to having his morale maintained.”
—Robert Warshow (1917–1955)