History
Started in New York City in 2003 as a graphic tee shirt line. Jamhuri Wear's logo and name are inspired by the language and landscape of the continent that the brand strives to represent in the clothing world. The word "Jamhuri" translates from Swahili to mean "Republic" or "Free State." It describes the 53 vast nations of the company’s main focus. The company’s primary mission is to promote pride and empower the youth of Africa, playing a proactive part in the future image of "Mama Africa." Their past collections have showcased a mix between the contemporary and the traditional aspects of African society, heritage and cultures. Included in the collection is the "Badge of Honor" – a piece that evokes a Swahili prayer (and Kenyan national anthem) for peace that promotes tranquility and the growth of a nation. The "Tusker t-shirt" is a nostalgic piece that pays homage to the world-renowned African brew, while the "logo tee" bears the fiery, roaring red lion logo that represents all that is Jamhuri Wear - swagger, pride and power!
Other stand out Jamhuri Wear pieces bear testament to the past and honor heroes such as the Mau Mau freedom fighter Dedan Kimaathi, with the “5 Star General" Kimathi tee, and the inspirational leader Nelson Mandela, with the "Man-dela" t-shirt.
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—Ruth Benedict (1887–1948)
“When the landscape buckles and jerks around, when a dust column of debris rises from the collapse of a block of buildings on bodies that could have been your own, when the staves of history fall awry and the barrel of time bursts apart, some turn to prayer, some to poetry: words in the memory, a stained book carried close to the body, the notebook scribbled by hand—a center of gravity.”
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“Modern Western thought will pass into history and be incorporated in it, will have its influence and its place, just as our body will pass into the composition of grass, of sheep, of cutlets, and of men. We do not like that kind of immortality, but what is to be done about it?”
—Alexander Herzen (1812–1870)