James Vicary
James McDonald Vicary (April 30, 1915 – November 7, 1977) was a market researcher best known for pioneering the concept of subliminal advertising with an experiment in 1957. It was later suggested that the results of his experiments had been fraudulent. Vicary was unable to ever reproduce the results of his experiments.
Read more about James Vicary: Biography, Publications
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“Well, well, Henry James is pretty good, though he is of the nineteenth century, and that glaringly.”
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