James Louis Garvin - Pre-war Editorship of The Observer

Pre-war Editorship of The Observer

Soon after his departure from The Outlook, Garvin was approached by newspaper magnate Lord Northcliffe. Though he turned down a financially lucrative offer to write for Northcliffe's flagship publication, the Daily Mail, in 1908 Garvin agreed to take over the editorship of the historic Sunday newspaper The Observer. First published in 1791, the paper had recently faced financial troubles that led to its acquisition by Northcliffe. Within eighteen months, Garvin had reshaped The Observer, revolutionizing Sunday journalism and restoring the paper to profitability in the process.

With the Unionist Party still recovering from its massive defeat in the general election of 1906, Garvin soon emerged as a dominant figure in Unionist politics. Using The Observer as a platform, he denounced the budget introduced by Chancellor of the Exchequer David Lloyd George in 1909, and he encouraged the Unionist-dominated House of Lords to veto it. As the question of Home Rule for Ireland increasingly overshadowed British politics, Garvin advocated a federalist solution to the problem.

By 1911, a rift had emerged between Garvin and Northcliffe over the critical issue of tariff reform. When their dispute became public, the press baron agreed to sell the paper to William Waldorf Astor, who accepted Garvin's proposal to assume ownership on condition that Garvin edit the Astor-owned Pall Mall Gazette as well. In 1915, Astor gave the two papers to his son, Waldorf as a birthday gift; Waldorf Astor then sold the Pall Mall Gazette, which allowed Garvin to leave his position with that paper and focus on editing The Observer.