In 1997, James alongside Zadoc Angell created the He-Man and She-Ra Episode Review Website. The website was primarily Zadoc's idea and James had little interest in contributing to it during its initial developmental stages. The website went on to become one of biggest dedicated to the He-Man and She-Ra animated series. The website attracted many visitors, including many of the series staff, earning the pair reputations as experts on the series. However by late 2001 both James and Zadoc had many other priorities occupying their lives prompting them to rarely update the website, leading to an eventual unexpected merge with He-man.org.
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