James C. Collins
James C. "Jim" Collins, III (born 1958, Boulder, Colorado) is an American business consultant, author, and lecturer on the subject of company sustainability and growth. Jim Collins frequently contributes to Harvard Business Review, Business Week, Fortune and other magazines, journals, etc. He is also the author of several books: Built to Last: Successful Habits of Visionary Companies, Good to Great, How the Mighty Fall: And Why Some Companies Never Give In and "Great by Choice: Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All".
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