Marketing Strategy
As an established brand that was "languishing", McVitie's started releasing the product in an updated packaging format and saw an increase in sales. Their marketing strategy has been to make the product "ubiquitous" and to be "easily accessible and available at arm's length".
Read more about this topic: Jaffa Cakes
Famous quotes containing the word strategy:
“Our strategy in going after this army is very simple. First we are going to cut it off, and then we are going to kill it.”
—Colin Powell (b. 1937)