Marketing Strategy
As an established brand that was "languishing", McVitie's started releasing the product in an updated packaging format and saw an increase in sales. Their marketing strategy has been to make the product "ubiquitous" and to be "easily accessible and available at arm's length".
Read more about this topic: Jaffa Cakes
Famous quotes containing the word strategy:
“To a first approximation, the intentional strategy consists of treating the object whose behavior you want to predict as a rational agent with beliefs and desires and other mental states exhibiting what Brentano and others call intentionality.”
—Daniel Clement Dennett (b. 1942)