Company Strategy and Debated Effect On The Market
Jackson Kayak works primarily with smaller dealers instead of large retailers. They have particularly promoted Kayaking as a family sport, especially by producing boats for children as small as weighing 13.5 kg (30 pounds). Canoeist Joe Jacobi, an Olympic Gold medalist in 1992 and teammate of Eric Jackson at the Olympic Games, believes that Jackson has "made whitewater kayaking a family sport in a way that no one else in the industry has been able to do."
After a peak in 2006, the kayak market in the United States has declined. In view of their success and their inexpensive boats, Jackson Kayak has been accused in the kayaking world of flooding the market with kayaks and, also by creating a large second-hand market, of being in part responsible for the market to decline in recent years. Opponents of this view blame the evolution of kayaks for the market development: As long as kayaks evolved fast, and differences between boats of different generations were large, the market boomed, and Jackson Kayak was there to serve the demand. Now that the evolution has greatly slowed down, they argue that the interest in new boats has naturally decreased. Eric Jackson himself claims that his company has actually activated the market.
Read more about this topic: Jackson Kayak
Famous quotes containing the words company, strategy, debated, effect and/or market:
“The delicious faces of children, the beauty of school-girls, “the sweet seriousness of sixteen,” the lofty air of well-born, well-bred boys, the passionate histories in the looks and manners of youth and early manhood, and the varied power in all that well-known company that escort us through life,—we know how these forms thrill, paralyze, provoke, inspire, and enlarge us.”
—Ralph Waldo Emerson (1803–1882)
“Do you think that mere words are strategy and power for war?”
—Bible: Hebrew, 2 Kings 18:20.
“Out of Plato come all things that are still written and debated among men of thought. Great havoc makes among our originalities. We have reached the mountain from which all these drift boulders were detached.”
—Ralph Waldo Emerson (1803–1882)
“The reason why women effect so little and are so shallow is because their aims are low, marriage is the prize for which they strive; if foiled in that they rarely rise above disappointment ... [ellipsis in source]”
—Sarah M. Grimke (1792–1873)
“Have you not heard of that madman who lit a lantern in the bright morning hours, ran to the market place, and cried incessantly: “I seek God! I seek God!””
—Friedrich Nietzsche (1844–1900)