Company Strategy and Debated Effect On The Market
Jackson Kayak works primarily with smaller dealers instead of large retailers. They have particularly promoted Kayaking as a family sport, especially by producing boats for children as small as weighing 13.5 kg (30 pounds). Canoeist Joe Jacobi, an Olympic Gold medalist in 1992 and teammate of Eric Jackson at the Olympic Games, believes that Jackson has "made whitewater kayaking a family sport in a way that no one else in the industry has been able to do."
After a peak in 2006, the kayak market in the United States has declined. In view of their success and their inexpensive boats, Jackson Kayak has been accused in the kayaking world of flooding the market with kayaks and, also by creating a large second-hand market, of being in part responsible for the market to decline in recent years. Opponents of this view blame the evolution of kayaks for the market development: As long as kayaks evolved fast, and differences between boats of different generations were large, the market boomed, and Jackson Kayak was there to serve the demand. Now that the evolution has greatly slowed down, they argue that the interest in new boats has naturally decreased. Eric Jackson himself claims that his company has actually activated the market.
Read more about this topic: Jackson Kayak
Famous quotes containing the words company, strategy, debated, effect and/or market:
“All I can tell you with certainty is that I, for one, have no self, and that I am unwilling or unable to perpetrate upon myself the joke of a self.... What I have instead is a variety of impersonations I can do, and not only of myself—a troupe of players that I have internalised, a permanent company of actors that I can call upon when a self is required.... I am a theater and nothing more than a theater.”
—Philip Roth (b. 1933)
“Do you think that mere words are strategy and power for war?”
—Bible: Hebrew, 2 Kings 18:20.
“When heaven and earth were in confusion hurl’d
For the debated empire of the world,
Which awed with dreadful expectation lay,
Soon to be slaves, uncertain who should sway:”
—Lucretius (Titus Lucretius Carus)
“Airplanes are invariably scheduled to depart at such times as 7:54, 9:21 or 11:37. This extreme specificity has the effect on the novice of instilling in him the twin beliefs that he will be arriving at 10:08, 1:43 or 4:22, and that he should get to the airport on time. These beliefs are not only erroneous but actually unhealthy.”
—Fran Lebowitz (b. 1950)
“I respect not his labors, his farm where everything has its price, who would carry the landscape, who would carry his God, to market, if he could get anything for him; who goes to market for his god as it is; on whose farm nothing grows free, whose fields bear no crops, whose meadows no flowers, whose trees no fruit, but dollars; who loves not the beauty of his fruits, whose fruits are not ripe for him till they are turned to dollars. Give me the poverty that enjoys true wealth.”
—Henry David Thoreau (1817–1862)