Company Strategy and Debated Effect On The Market
Jackson Kayak works primarily with smaller dealers instead of large retailers. They have particularly promoted Kayaking as a family sport, especially by producing boats for children as small as weighing 13.5 kg (30 pounds). Canoeist Joe Jacobi, an Olympic Gold medalist in 1992 and teammate of Eric Jackson at the Olympic Games, believes that Jackson has "made whitewater kayaking a family sport in a way that no one else in the industry has been able to do."
After a peak in 2006, the kayak market in the United States has declined. In view of their success and their inexpensive boats, Jackson Kayak has been accused in the kayaking world of flooding the market with kayaks and, also by creating a large second-hand market, of being in part responsible for the market to decline in recent years. Opponents of this view blame the evolution of kayaks for the market development: As long as kayaks evolved fast, and differences between boats of different generations were large, the market boomed, and Jackson Kayak was there to serve the demand. Now that the evolution has greatly slowed down, they argue that the interest in new boats has naturally decreased. Eric Jackson himself claims that his company has actually activated the market.
Read more about this topic: Jackson Kayak
Famous quotes containing the words company, strategy, debated, effect and/or market:
“It’s given new meaning to me of the scientific term black hole.”
—Don Logan, U.S. businessman, president and chief executive of Time Inc. His response when asked how much his company had spent in the last year to develop Pathfinder, Time Inc.’S site on the World Wide Web. Quoted in New York Times, p. D7 (November 13, 1995)
“To a first approximation, the intentional strategy consists of treating the object whose behavior you want to predict as a rational agent with beliefs and desires and other mental states exhibiting what Brentano and others call intentionality.”
—Daniel Clement Dennett (b. 1942)
“If the Union is once severed, the line of separation will grow wider and wider, and the controversies which are now debated and settled in the halls of legislation will then be tried in fields of battle and determined by the sword.”
—Andrew Jackson (1767–1845)
“Where there is not discernment, the behavior even of the purest soul may in effect amount to coarseness.”
—Henry David Thoreau (1817–1862)
“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (1876–1947)