At the end of 2009, Jack Wills launched a new website, Jack Wills Outlet. The outlet store acts as a medium for a "limited number of the Jack Wills community" to purchase last seasons' clothes at a discounted price, normally the end-of-sale price or less, up to 75% off. Access to Jack Wills Outlet is strictly by invitation only; membership is obtained by submitting a regular Jack Wills account to the waiting list on the outlet website and waiting for an invitation. Membership is reviewed every three months and Jack Wills revokes access privileges to those who have not activated their membership or who have not made a purchase during that period. This is so that the "privilege of the JW Outlet is restricted to the most valued members of the Jack Wills community."
The store has a "no frills approach" and does not offer gift wrapping, fancy packaging or guaranteed delivery times. Returning items to the outlet store is by mail order but goods can also be returned to a Jack Wills retail store. The outlet store offers the same range of products as the regular site:.
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