Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

Read more about Jack Trout:  Career, Bibliography

Famous quotes containing the words jack and/or trout:

    “Little Jack Horner
    Sat in the corner,
    Eating a Christmas pie;
    He put in his thumb,
    And pulled out a plum,
    And said, What a good boy am I!”
    —Mother Goose (fl. 17th–18th century. Little Jack Horner (l. 1–6)

    “All those girls
    who wore the red shoes,
    each boarded a train that would not stop.
    Stations flew by like suitors and would not stop.
    They all danced like trout on the hook.
    They were played with.”
    —Anne Sexton (1928–1974)