Media Career
After retiring from coaching, Dyer turned to the media, where he became a commentator and football media personality. He happily contributed to two tongue-in-cheek sports/comedy offerings on Melbourne television, World of Sport, a Sunday morning panel show, and later League Teams, a Thursday night variant which clearly inspired the current Footy Show. He also had a regular column which went under the name "Dyer 'ere" in Melbourne's Truth newspaper.
His genial nature shone through in his media work, which he began after resigning from the coaching position at Richmond. Dyer, along with former Collingwood captain Lou Richards, became a pioneer of television commentating on Australian football after the medium was introduced to Australia in 1956. Combining television, radio and newspaper work, Dyer and Richards set the style for the modern coverage of football and created a template for many ex-players to emulate when they attempted to re-create themselves as media celebrities.
Dyer also was a radio broadcaster – for many years he and Ian Major called football matches for radio station 3KZ (KZ-FM after the station converted to FM in 1990) as The Captain and The Major.
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