Advertising and Magazines
Because Davis could do cartoon illustrations in a matter of minutes, he was sometimes called upon to save ad campaigns which had gone awry. This combination of speed and top clients at one time made Davis the highest paid illustrator in the world. Davis said many of his assignments came from art directors who had grown up reading Mad. His publishing and advertising client list includes America Online, Arista Records, AT&T, BellSouth, Capital Cities/ABC, Ciba-Geigy, Columbia Records, DreamWorks, Entertainment Weekly, ESPN, Ford, Golf Digest, Indianapolis Speedway, Kraft, MCI, Mennen, Michelob, NBC, NERF, Nestlé, Newsweek, Paramount Pictures, Parker Brothers, Pepsi, Procter & Gamble, Purina, Reader's Digest, Spalding, Sports Illustrated, Topps, Toyota, U.S. Postal Service, USA Networks, The Varsity drive-in in Atlanta, Georgia, Warner Books and Warner Bros.
Davis created the cartoon bee which (in decal form) appears on the flanks of all the buses in the Bee Line running from Westchester to New York City. A Westchester resident at the time, Davis lived directly adjacent to one of the Bee Line's bus routes, and he mentioned in an interview how gratifying it was to see his own artwork drive past his window several times every day. Similar synchronicity happened when Mad moved to 1700 Broadway, where the magazine's fifth-floor production department was next to a wall that had previously been the location, only three feet away, of an immense Davis cartoon for a bank, an advertisement that towered six stories over 53rd Street.
Read more about this topic: Jack Davis (cartoonist)
Famous quotes containing the words advertising and/or magazines:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
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