Memetics, Ideology, and Transcendence
Balkin's 1998 book, Cultural Software: A Theory of Ideology, argued that ideology could be explained in terms of memes and processes of cultural evolution. He argued that ideology is an effect of the "cultural software" or tools of understanding that become part of human beings and that are produced through the evolution and transmission of memes. At the same time, Balkin argued that all ideological and moral analysis presupposes a transcendent ideal of truth and "a transcendent value of justice." Like T. K. Seung, he suggests that a transcendent idea of justice—although incapable of perfect realization and inevitably "indeterminate"—underlies political discourse and political persuasion.
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