J & J Snack Foods Corporation is a food and beverage manufacturing and marketing conglomerate based in Pennsauken, New Jersey. The company was founded in 1971 by Gerald Shreiber and is primarily involved with frozen beverages and snack foods. The group owns such well-known brands as ICEE, SuperPretzel, Bavarian Pretzel Bakery, Mrs. Goodcookie, Pretzel Filler, Country Home Bakery, Slush Puppie, Luigi's Italian Ice, Tio Pepe's churros, The Funnel Cake Factory, Wholefruit, Uptown Bakeries and Readi-Bake. The company reaches the public through supermarket distribution, specialized retail outlets and a Food Service division.
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“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
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