History
In February 2002 in Boulder, Colorado, Todd Woloson and Anna Dougherty devised a plan to create a fruit-juice-based carbonated beverage, settling on a formula by that June and shortly thereafter forming the Izze Beverage Company. The name derives from Isabella, the daughter of Todd Woloson, who is known as "Izze" by friends and family.
On September 26, 2006, the company was purchased by PepsiCo. PepsiCo has announced plans to leave the Izze formula as is, only assisting with marketing efforts.
Read more about this topic: Izze
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